Privacy Policy

At Lucky Bird Forever, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our website or services. We are committed to handling your information responsibly and in compliance with UK data protection laws. 

1. Who We Are 

• Brand: Lucky Bird Forever 

• Website:  www.luckybirdforever.co.uk 

• Contact Email: info@luckybirdforever.co.uk 

2. Information We Collect 

We collect personal data in the following categories: 

• Contact Information: Name, email address, phone number, delivery and billing addresses. 

• Payment Information: Payment details provided at checkout (handled securely via third-party processors; we do not store card numbers). 

• Order History: Products purchased, transaction totals, order date. 

• Usage Data: IP address, browser type, pages visited, time spent on site, and device information via cookies or analytics tools. 

3. How We Use Your Data 

We use your data to: 

• Process Orders: Deliver your purchases, manage transactions, and communicate order updates. 

• Customer Support: Respond to your queries or requests. 

• Marketing (with consent): Send you newsletters, promotions, or product updates. You can opt out at any time. 

• Site Improvement: Analyse traffic and usage to improve our website, services, and user experience. 

• Legal Obligations: Comply with tax, fraud, and other regulatory requirements. 

4. Legal Basis for Processing 

• We process your data under the following legal bases: 

• Contractual obligation – to fulfil your order. 

• Legitimate interest – to improve services and prevent fraud. 

• Consent – for optional marketing communications. 

• Legal obligation – to comply with UK law. 

5. Sharing Your Information 

We do not sell or rent your personal data. We may share it only with: 

• Service providers – such as couriers, payment processors, IT systems, and email providers. 

• Legal authorities – if required by law or to protect our rights (e.g., fraud prevention, regulatory requests). 

All third-party providers are bound by strict data protection obligations. 

6. Your Rights 

Under UK GDPR, you have the right to: 

• Access – request a copy of the data we hold about you. 

• Correction – ask us to correct inaccurate or incomplete data. 

• Erasure – request deletion of your data where legally applicable. 

• Objection – object to processing based on legitimate interests. 

• Withdraw Consent – at any time, for marketing or other consent-based uses. 

• Data Portability – request your data in a structured, machine-readable format. 

• To exercise these rights, email: info@luckybirdforever.co.uk 

7. Cookies & Tracking Technologies 

We use cookies to personalise your experience, improve website performance, and gather analytical insights. 

You can manage your cookie preferences in your browser settings. For full details, see our Cookie Policy. 

8. Data Retention 

We only retain personal data for as long as needed to fulfil the purposes outlined in this policy or to comply with legal obligations (e.g., tax or audit requirements). After that, data is securely deleted or anonymised. 

9. Security Measures 

We use appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse, or disclosure. However, no system is completely secure, and we cannot guarantee the absolute security of data transmitted via the internet. 

10. Changes to This Policy 

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date. Continued use of our website implies your acceptance of the updated policy. 

11. Contact Us 

If you have any questions or would like to exercise your rights, contact us at: info@luckybirdforever.co.uk 

12. Mobile Terms of Service

The LuckyBirdForever® – Official Store mobile message service (the "Service") is operated by LuckyBirdForever® – Official Store (“LuckyBirdForever® – Official Store”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to LuckyBirdForever® – Official Store’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of LuckyBirdForever® – Official Store through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with LuckyBirdForever® – Official Store. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to LBF Store or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other LuckyBirdForever® – Official Store mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to LBF Store or email info@luckybirdforever.co.uk.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.